Risking it all is easy when you’ve got nothing to lose
Thursday, April 3rd, 2008When Elevation was very small, taking risks was relatively easy.
What did we have to lose? There was no payroll to consider, no public image to manage. Rowdy faith was required to make the dream materialize. We had limited momentum and miniscule resource. Risk was not a virtue for us, it was more like a survival [...]













