Of course they have. They’ve heard it all before. You’re not going to tell them anything new.

What you’re aiming for as a leader is to say the same old thing in a fresh new way. Maybe this time you’ll use an illustration that will cause it to finally click. Maybe you’ll tell a story that will stick this time. Maybe you’ll boil it down into a tight and concise principle that will serve as an attention-grabbing handle for an obvious core value.

The role of the preacher, teacher, and writer isn’t creation ex nihilo.
It’s more like the resurrection of the dead-breathing new life into the dry dusty bones of well-worn ideas.

Say the same old stuff in a brand new way.
Then, say it again.